Social Media Management
AI-powered social media scheduling, content creation, and analytics
Girard's Social Media platform helps you manage all your social accounts from one place. Create AI-generated content, schedule posts, engage with your audience, and track performance across platforms.
Overview
The Social Media Platform provides:
- Multi-Platform Publishing - Post to all major platforms
- AI Content Generation - Create posts with AI assistance
- Content Calendar - Visual scheduling interface
- Engagement Inbox - Reply to comments and messages
- Analytics Dashboard - Track performance metrics
- Team Collaboration - Multi-user workflows
- Brand Voice - Consistent messaging across channels
Getting Started
Access social features from the dashboard:
- Social Dashboard -
/social - Compose -
/social/compose - Calendar -
/social/calendar - Inbox -
/social/inbox - Analytics -
/social/analytics
Connected Platforms
Supported Platforms
| Platform | Post Types | Features |
|---|---|---|
| Posts, Articles, Polls | Personal & Company pages | |
| Twitter/X | Tweets, Threads, Polls | Images, videos, scheduling |
| Posts, Stories, Reels | Pages, Groups | |
| Posts, Stories, Reels | Business accounts | |
| TikTok | Videos | Business accounts |
| YouTube | Videos, Shorts, Community | Channel management |
| Pins, Idea Pins | Business accounts | |
| Threads | Posts | Via Instagram |
Connecting Accounts
- Navigate to Social > Accounts
- Click Connect Account
- Select platform
- Authorize via OAuth
- Configure posting settings
Content Creation
AI-Powered Compose
Create content with AI assistance:
- Navigate to Social > Compose
- Click AI Generate
- Provide context:
- Topic or URL to share
- Tone (professional, casual, humorous)
- Call to action
- Generate variations
- Edit and customize
- Schedule or publish
Content Variations
Generate platform-specific versions:
content:
topic: "Our new AI features launch"
tone: "excited, professional"
variations:
linkedin:
text: |
Excited to announce our latest AI capabilities!
After months of development, we're launching:
- Dynamic model optimization
- AI observability dashboard
- Advanced scheduling engine
These features help businesses automate smarter
and save 60% on AI costs.
Learn more: [link]
#AI #Automation #ProductLaunch
twitter:
text: |
Just shipped major AI updates:
- Smart model routing
- Real-time cost tracking
- Advanced scheduling
Save 60% on AI costs while automating smarter.
[link]
instagram:
text: |
BIG NEWS! Our new AI features are LIVE.
Smarter automation. Lower costs. Better results.
Link in bio to learn more!
#AI #Tech #Startup #Innovation
Media Library
Manage your visual assets:
- Upload images and videos
- AI-powered tagging
- Search and filter
- Resize for platforms
- Brand asset organization
Templates
Create reusable templates:
template:
name: "Product Announcement"
category: "Launch"
structure:
hook: "{{exciting_hook}}"
body: |
{{main_content}}
Key benefits:
{{benefits}}
cta: "{{call_to_action}}"
hashtags: ["{{industry}}", "ProductLaunch", "Innovation"]
variables:
- exciting_hook
- main_content
- benefits
- call_to_action
- industry
Content Calendar
Calendar View
Visual calendar for planning:
- Monthly, weekly, daily views
- Drag-and-drop scheduling
- Color-coded by platform
- Status indicators (draft, scheduled, published)
Scheduling Options
schedule:
date: "2026-02-15"
time: "09:00"
timezone: "America/New_York"
options:
auto_post: true
first_comment: "What do you think? Let us know!"
cross_post: [linkedin, twitter]
queue_fallback: true # Add to queue if fails
Best Time to Post
AI-recommended posting times based on:
- Historical engagement data
- Audience activity patterns
- Platform-specific optimization
- Time zone considerations
Content Queues
Create content queues for consistent posting:
queue:
name: "Daily Tips"
schedule:
monday: ["09:00", "14:00"]
tuesday: ["09:00", "14:00"]
wednesday: ["09:00", "14:00"]
thursday: ["09:00", "14:00"]
friday: ["09:00"]
shuffle: true
recycle: true
expire_days: 90
Engagement
Unified Inbox
Manage all interactions in one place:
- Comments on posts
- Direct messages
- Mentions
- Reviews
- Tags
Smart Replies
AI-suggested responses:
Comment: "This looks amazing! How much does it cost?"
AI Suggestions:
1. "Thanks! Pricing starts at $49/month. Check out
our pricing page for details: [link]"
2. "Glad you like it! We have plans for every budget.
DM me and I'll help you find the right fit!"
3. "Thank you! Would you like me to send you our
pricing guide?"
Sentiment Analysis
Automatic sentiment detection:
- Positive, negative, neutral
- Priority flagging
- Escalation rules
- Response time tracking
Team Assignment
Route conversations to team members:
- Auto-assign based on topic
- Load balancing
- Expertise matching
- SLA tracking
Analytics
Performance Dashboard
Track key metrics:
| Metric | Description |
|---|---|
| Impressions | Total views |
| Engagement Rate | Interactions / Impressions |
| Followers | Audience growth |
| Clicks | Link clicks |
| Shares | Content shares |
| Saves | Content saves |
Platform Breakdown
Compare performance across platforms:
analytics:
period: "last_30_days"
platforms:
linkedin:
impressions: 45000
engagement_rate: 4.2%
followers_gained: 234
top_post: "post_123"
twitter:
impressions: 120000
engagement_rate: 2.1%
followers_gained: 567
top_post: "post_456"
instagram:
impressions: 80000
engagement_rate: 5.8%
followers_gained: 892
top_post: "post_789"
Content Performance
Analyze what works:
- Top performing posts
- Best content types
- Optimal post length
- Hashtag performance
- Best posting times
Audience Insights
Understand your audience:
- Demographics
- Interests
- Active times
- Growth trends
- Follower quality
Brand Management
Brand Voice
Define your brand voice:
brand_voice:
tone:
- professional
- approachable
- innovative
personality:
- "We're experts but never condescending"
- "We use data to back up claims"
- "We celebrate customer success"
do:
- "Use active voice"
- "Include specific numbers"
- "Ask questions to engage"
dont:
- "Use jargon without explanation"
- "Make promises we can't keep"
- "Engage with trolls"
hashtags:
always: ["Girard AI"]
often: ["AI", "Automation"]
sometimes: ["FutureOfWork", "AIforBusiness"]
Approval Workflows
Multi-step content approval:
workflow:
name: "Content Approval"
steps:
- role: "content_creator"
action: draft
- role: "team_lead"
action: review
required: true
- role: "compliance"
action: approve
required: true
condition: "contains(legal_keywords)"
- role: "social_manager"
action: schedule
Automation
Auto-Publishing
Automate content distribution:
- RSS feed to social
- Blog post announcements
- Product updates
- User-generated content
Triggers & Actions
automation:
name: "New Blog Post"
trigger:
type: rss_feed
url: "https://blog.example.com/feed"
actions:
- platform: linkedin
template: "blog_announcement"
delay: 0
- platform: twitter
template: "blog_tweet"
delay: 30m
- platform: facebook
template: "blog_post"
delay: 2h
Social Listening
Monitor brand mentions:
- Brand name monitoring
- Competitor tracking
- Industry keywords
- Sentiment alerts
API Reference
Create Post
POST /api/v1/social/posts
{
"platforms": ["linkedin", "twitter"],
"content": {
"text": "Excited to share our latest update!",
"media": ["media_123"],
"link": "https://example.com/blog/post"
},
"schedule": {
"date": "2026-02-15T09:00:00Z"
}
}
Get Analytics
GET /api/v1/social/analytics
?platforms=linkedin,twitter
&start=2026-01-01
&end=2026-01-31
&metrics=impressions,engagement,followers
Reply to Comment
POST /api/v1/social/comments/{id}/reply
{
"text": "Thanks for your feedback!",
"generateWithAI": false
}
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