Lead Generation & Web Scraping

Girard's Lead Generation platform helps you find, enrich, and qualify prospects at scale. Use AI-powered web scraping to build targeted lead lists and enrich contact data from multiple sources.

Overview

The Lead Generation Platform provides:

• Intelligent Scraping - Extract data from any website
• Lead Discovery - Find prospects matching your ICP
• Data Enrichment - Append contact and company data
• List Building - Create targeted outreach lists
• Email Finding - Discover verified email addresses
• Intent Signals - Identify buying signals

Getting Started

Access lead generation from the dashboard:

• Scraping Dashboard - /scraping
• Lead Lists - /outreach/lists
• Enrichment - /outreach/enrichment

Web Scraping

Scraping Jobs

Create automated scraping jobs:

1. Navigate to Scraping
2. Click New Scraping Job
3. Configure:
   • Target URL or search query
   • Data to extract
   • Pagination rules
   • Output format

Scraping Configuration

scraping_job:
  name: "LinkedIn Sales Nav Export"
  source: linkedin_sales_navigator

  search:
    title: ["VP Sales", "Director Sales", "Head of Sales"]
    company_size: ["51-200", "201-500"]
    industry: ["SaaS", "FinTech"]
    geography: ["United States"]

  extract:
    - name
    - title
    - company
    - location
    - profile_url
    - company_url

  limits:
    max_results: 1000
    rate_limit: 100/hour

  output:
    format: csv
    dedupe: true
    enrich: true

Supported Sources

Source	Data Available	Status
LinkedIn	Profiles, Companies, Posts	Production
Sales Navigator	Advanced search, Leads	Production
Crunchbase	Companies, Funding, People	Production
Company Websites	Contact pages, Team pages	Production
Google	Search results, Maps	Production
Job Boards	LinkedIn, Indeed, Glassdoor	Production
Review Sites	G2, Capterra, TrustRadius	Production

AI-Powered Extraction

Extract unstructured data with AI:

ai_extraction:
  url: "https://example.com/about/team"
  model: gemini-2.0-flash

  extract:
    - field: name
      description: "Full name of team member"
    - field: title
      description: "Job title"
    - field: email
      description: "Email address if visible"
    - field: linkedin
      description: "LinkedIn profile URL"
    - field: bio
      description: "Short bio or description"

Scheduled Scraping

Automate recurring scraping:

schedule:
  job: "competitor_tracking"
  frequency: daily
  time: "06:00"
  timezone: "America/New_York"

  on_complete:
    - action: notify
      channel: slack
    - action: update_list
      list_id: "list_123"

Lead Discovery

ICP Matching

Define your Ideal Customer Profile:

icp:
  company:
    size: ["51-200", "201-500"]
    industry: ["SaaS", "Technology"]
    revenue: ["10M-50M"]
    location: ["US", "Canada"]
    technologies: ["Salesforce", "HubSpot"]

  contact:
    titles: ["VP Sales", "Director Marketing"]
    seniority: ["VP", "Director", "Head"]
    department: ["Sales", "Marketing"]

  signals:
    hiring: true
    funding_stage: ["Series A", "Series B"]
    growth_rate: "> 20%"

Lead Scoring

Automatic lead scoring based on ICP fit:

lead_score:
  max_score: 100

  criteria:
    - factor: company_size_match
      weight: 20
    - factor: industry_match
      weight: 15
    - factor: title_match
      weight: 25
    - factor: seniority_match
      weight: 15
    - factor: technology_match
      weight: 10
    - factor: intent_signals
      weight: 15

  thresholds:
    hot: 80
    warm: 50
    cold: 0

Data Enrichment

Enrichment Sources

Enrich leads from multiple providers:

Provider	Data Types	Accuracy
Clearbit	Company, Person, Tech	95%+
ZoomInfo	Contact, Intent	90%+
Apollo	Email, Phone, Company	85%+
People Data Labs	Personal Data	90%+
Hunter	Email verification	98%+
BuiltWith	Technology stack	95%+

Enrichment Flow

enrichment:
  input:
    - email
    - company_domain

  steps:
    - provider: clearbit
      fields: [company_info, person_info]
      fallback: apollo

    - provider: zoominfo
      fields: [direct_phone, mobile]
      fallback: none

    - provider: builtwith
      fields: [technologies]

  output:
    - full_name
    - title
    - company_name
    - company_size
    - industry
    - phone
    - technologies
    - linkedin_url

Email Finding

Discover email addresses:

email_finder:
  input:
    first_name: "Sarah"
    last_name: "Chen"
    company_domain: "techcorp.com"

  methods:
    - pattern_matching  # sarah.chen@, schen@
    - smtp_verification
    - api_lookup        # Hunter, Apollo

  output:
    email: "sarah.chen@techcorp.com"
    confidence: 95%
    catch_all: false
    verified: true

Email Verification

Verify email deliverability:

Status	Description
Valid	Verified deliverable
Invalid	Does not exist
Catch-All	Domain accepts all
Risky	May bounce
Unknown	Could not verify

Intent Data

Intent Signals

Identify buying signals:

intent_data:
  sources:
    - provider: bombora
      signals: [topic_surge, company_surge]

    - provider: g2
      signals: [product_views, comparisons]

    - provider: first_party
      signals: [website_visits, content_downloads]

  scoring:
    high_intent:
      - "pricing page visit"
      - "demo request"
      - "competitor comparison"
    medium_intent:
      - "feature page visit"
      - "blog engagement"
      - "webinar attendance"

Intent Topics

Track intent by topic:

intent_topics:
  relevant:
    - "Sales Automation"
    - "AI for Business"
    - "CRM Software"
    - "Marketing Automation"

  surge_threshold: 3x  # 3x normal activity

  alerts:
    - condition: "surge_score > 80"
      action: "add_to_sequence"
      sequence_id: "hot_leads"

List Building

Creating Lists

Build targeted lead lists:

1. Navigate to Outreach > Lists
2. Click New List
3. Configure:
   • Static (manual) or Dynamic (rule-based)
   • Filters and criteria
   • Enrichment settings
   • Deduplication rules

Dynamic Lists

Auto-updating lists based on rules:

dynamic_list:
  name: "Hot Enterprise Leads"

  rules:
    - field: company.employees
      operator: ">"
      value: 500

    - field: lead_score
      operator: ">="
      value: 80

    - field: intent.surge_score
      operator: ">"
      value: 50

  enrichment:
    auto_enrich: true
    providers: [clearbit, apollo]

  refresh: hourly

List Operations

Operation	Description
Merge	Combine multiple lists
Subtract	Remove overlapping contacts
Intersect	Find common contacts
Dedupe	Remove duplicates
Suppress	Remove bounces/unsubscribes

Compliance

Data Handling

Responsible data practices:

• GDPR compliance
• CCPA compliance
• Data minimization
• Consent tracking
• Right to erasure

Rate Limiting

Respectful scraping:

• Configurable delays
• Robots.txt respect
• Rate limit handling
• IP rotation (optional)

Data Retention

retention:
  scraped_data: 90  # days
  enrichment_cache: 30
  intent_data: 14
  suppression_list: 365

API Reference

Create Scraping Job

POST /api/v1/scraping/jobs
{
  "name": "LinkedIn Leads",
  "source": "linkedin",
  "config": {
    "search": {
      "title": ["VP Sales"],
      "company_size": ["51-200"]
    },
    "maxResults": 500
  }
}

Enrich Contact

POST /api/v1/enrichment/enrich
{
  "email": "sarah@techcorp.com",
  "providers": ["clearbit", "apollo"],
  "fields": ["company", "phone", "linkedin"]
}

Find Email

POST /api/v1/enrichment/find-email
{
  "firstName": "Sarah",
  "lastName": "Chen",
  "domain": "techcorp.com",
  "verify": true
}

Check Intent

GET /api/v1/intent/company/{domain}
?topics=sales_automation,crm_software

Response:
{
  "domain": "techcorp.com",
  "intent_score": 85,
  "surge_topics": [
    {"topic": "Sales Automation", "score": 92},
    {"topic": "CRM Software", "score": 78}
  ],
  "signals": [
    "Visited G2 comparison page",
    "Downloaded pricing guide"
  ]
}

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